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This item is not a new version of the Rubik’s Cube, but you can’t help but feel that is where the idea for its came from. It is in fact The Magic Chair, part of Habitat’s Very Important Products for Kids range.
It is credited to Daniel Radcliffe, although I’m not sure how much actual design input the young actor/wizard had, but his royalties for the Magic Chair go to charity which is another good reason to buy it.
It costs £120 from Habitat.