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You may recall Biba founder Barbara Hulanicki doing a wallpaper range for Habitat back in 2006. Well, she’s at it again, this time producing a wallpaper range for Graham & Brown.
And it’s very much inspired by the designs from the Biba store at its 70s height, those interlocking images (like the Viva above) available in light shades or a much more imposing black and silver. if that’s a bit much, a Diva range tones things down in both colouring and pattern.
Available now, the designs sell for £30 per roll.
Find out more at the Graham & Brown website
It’s funny how everything associated with Biba eschews the principles of democracy and inclusivity which were a big part of the original brand identity .. in fact it exorcises these and foregrounds design because it’s an easy way to justify premium prices (and bigger profit margins).
Things change and that’s their prerogative but I think they showed in the 60s & 70s that glamour is about attitude and not prices and that’s an admirable principle.