Ignoring the clothing brand, there's no denying that the Lambretta name still carries some 60s-style cool, which probably means there will be no shortage of takers for the newly-launched Lambretta Bicicletta Li126, although the price might just hold it back a little.
Said to be modelled on Jimmy's Lambretta from Quadrophenia (although we're struggling to see the similarity), this 'city cruiser' is available as a male and female-friendly bike, each offering up Lambretta-like detailing, including badging on the frame, saddle, mudguards, tyres and grips plus a chrome finish, not to mention exclusivity. 500 are available, each with a certificate of authenticity. Number one is owned by Paul Weller apparently.
If you want to get a breakdown of the full technical specification, check out the website. If you want one, you're looking at £599.99 for all sizes and for both the male and female versions. And look out for more – there's already a teaser for a GP 700 and D 700, but no hints on what they might look like.