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A nice twist on what some people would consider a quintessentially British accessory: the umbrella. The Fish and Chips umbrella is just one design produced by London Undercover, a company founded by Jamie Milestone to overthrow people's conceptions of the fusty brolly.
The umbrella is printed with an large scale image of a fish and chips supper under the canvas, while the outside is decorated with an old-fashioned replica newspaper print. They also produce models that are decorated with things like traditional English breakfasts and union jacks and they have a special design called the commuter which is a collaboration with London Transport.
The price for such a patriotic style statement? £50 of your British pounds.
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OMG that is incredible.