It would be pretty unimaginable for Liberty of London to do a range for Tesco in the UK for example, but it doesn't seem to be an issue to team up with a large retailer in the US. In this case Target, which will be the proud recipient of Liberty-designed home essentials.
It's a shame it doesn't offer them in the UK, as we suspect most of these designs would be snapped up, as they almost certainly will be across the Atlantic. Classic Liberty prints will be used on bedding, gardening tools, planters, piggy banks, lamps, candles, storage boxes, ceramic and melamine dishes, and best of all, the bicycle pictured above.
Prices are good too, with most accessories selling for under $10 or $20,a quilt is yours for $70 and that beach cruiser bike is a very tempting $200. See over the page for more images and if you happen to be coming to the UK in the coming months, try and fit a bike in your suitcase will you?
Via Casasugar
The US has very little that is retro-cool. The UK is swimming in vintage repro and retro awesomeness! I am very surprised we are getting this :>
Fear not, Liberty will be launching the collection in the UK toward the end of March…