Go into your average Sainsburys store today and the store / packaging is as dull las any other supermarket. Not so in the 1960s, when the Sainsburys Design Studio was at its height, an era celebrated by the Own Label: Sainsburys Design Studio 1962 – 1977 book by Jonny Trunk.
Published by fuel, it celebrates the era from 1962, when Peter Dixon joined the Sainsburys Design Studio, kick-starting a revolution in product design for its Own Label products. Simple, stylish, modernist design, nothing like anything that had come before – designs that helped to build Sainsburys into a brand giant.
Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book showcases that impressive body of work for lovers of graphic design, as well as offering a unique insight into what and how we ate. Some of those images pictured below, or check out the product page for many more. Available for pre-order now, you can secure one for £11.87.
Find out more at the Amazon website
